This is a crazy story! The naked city, eh?
MONTPELIER, Vt. (AP) -- A folk artist expanding his home business built around the words "eat more kale" says he's ready to fight root-to-feather to protect his phrase from what he sees as an assault by Chick-fil-A, which holds the trademark to the phrase "eat mor chikin."
Bo Muller-Moore uses a hand silkscreen machine to apply his phrase, which he calls an expression of the benefits of local agriculture, on T-shirts and sweatshirts. But his effort to protect his business from copycats drew the attention of Chick-fil-A, the Atlanta-based fast-food chain that uses ads with images of cows that can't spell displaying their own phrase on message boards.
In a letter, a lawyer for Chick-fil-A said Muller-Moore's effort to expand the use of his "eat more kale" message "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."
3 comments:
That is a really stupid move on the part of an otherwise very savvy outfit. I hope I blows up in their face like when the NFL picked on the New Orleans tee-shirt vendor selling "Who Dat" tees. Makes a big company look small.
Eating Kale reminds me of the story of the Delmont Village manager who recycled kale used to garnish the line by mincing it and adding it to the turnip greens.
I hope the guy wins too. I remember Sandy who was the king of food cost. "Waste not, want not" was his motto. He always led the team in food cost. You and me should have been as savvy.
Yeah. What is Chick-Fil-A thinking? Bullies.
Btw, eat more carrot souffle. I noticed "The Fresh Market, which opened a few months ago here in the neighborhood," had the dish on its holiday takeout for Thanksgiving. Don't get me started!
Btw, I used to parody Sandy when we were writing on the yahoo. Can't recall what name I gave him. But it wasn't Bronco Billy-that was reserved for Ack. LOL
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